ABOUT
I help companies transform how they use technology and AI to grow their business. As VP of Digital at Asana, I lead a global team that's responsible for driving pipeline growth and building the systems that power our marketing.
What I do:
Build and lead teams that generate significant marketing pipeline and revenue impact
Pioneer AI adoption strategies that help marketing professionals work smarter
Transform outdated technology into modern, efficient systems that drive results
My leadership approach comes from an unexpected place. As a college rugby sophomore, I spent time on the bench. Instead of giving up, I noticed we needed a kicker. So I stayed after practice, taught myself to kick, earned a starting spot, and eventually tried out for Team USA. That taught me: challenges hide opportunities—but you have to be willing to do the hard work.
Today, I apply that same mindset to helping companies navigate digital change. Whether it's implementing AI, optimizing websites for how people actually search today, or building teams that adapt and grow, I focus on practical transformation that makes people's work better, not harder.
Outside of work, you'll find me cycling, coaching, or at our ranch where my wife helps students through equine-assisted learning programs.
Thought leadership
AI & Digital Transformation:
How we built a digital maturity framework to scale capabilities and outcomes
How we're building a Marketing AI strategy that actually works
Leadership & Personal Growth: