Experience
ASANA, 2023 - PRESENT
VP/Head of digital
Lead the global digital team responsible for personalized digital experiences and top-of-funnel growth. Manage digital strategists, lifecycle marketers, localization experts, program managers, developers, and content creators across multiple regions.
Digital Maturity & Platform Transformation
Developed framework to advance both team skills and systems capabilities across 6 key areas: personalization, experimentation, AI automation, analytics, platform performance, and advanced digital skills
Transformed static website and emails into dynamic, personalized experiences by connecting multiple systems
Implemented strategies to make Asana content discoverable through AI-powered search tools (like ChatGPT search)
Progressed team from beginner to intermediate maturity level through coordinated upskilling and technology improvements
AI Transformation
Built AI Center of Excellence serving marketing org with training, governance, and best practices
Created "Marketing BrAIn Trust" framework that helps teams use AI effectively while maintaining quality
Launched 15+ AI agents that save each team member hours per week on administrative and less strategic work
Impact: Positioned Asana's digital surfaces for the AI-driven future while improving team efficiency and capabilities.
Other roles held during tenure include Head of Web Marketing.
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SALESFORCE, 2017 - 2023
Sr. Director, Digital Strategy
Built and led a team managing Salesforce's product web pages, generating $800M+ in marketing pipeline annually.
Key Achievements:
Used data and testing to continuously improve pipeline performance
Created frameworks to manage hundreds of product pages effectively
Grew through 4 promotions in 6 years (Sr. Program Manager → Sr. Manager → Director → Sr. Director)
Other roles held during tenure include Director, Digital Strategy, Sr. Manager, Digital Strategy, and Sr. Program Manager.
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DIGITAS LBI, 2015 - 2017
Associate Director, Project Management
Led 30+ person multi-disciplinary global team executing complex automotive website migrations onto Adobe Experience Manager. Coordinated resources across design, development, QA, and content teams to deliver large-scale platform transformation.
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PANDORA, 2014 - 2015
Sr. Digital Producer
Directed design, engineering, audio, and video teams creating custom-sponsored stations for Pandora listeners. Partnered with product organization to define requirements enhancing listener experiences.
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COMRADE, 2013 - 2014
Sr. Project Manager
Managed delivery of large-scale, feature-rich projects centered on user experience overhauls for financial services and healthcare clients.
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THISMOMENT, 2011 - 2013
Strategic Project Manager
Supervised project management, creative, and engineering teams delivering programs across diverse industries.
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EVEO, 2008 - 2011
Director, Strategic Planning
Partnered with CEO and Senior Leadership Team to identify, prioritize, and manage new business opportunities.
Other roles held during tenure: Sr. Project Planning Specialist and Sr. Project Manager.
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IVILLAGE, 2007 - 2008
SALES MARKETING PRODUCER
Developed sales materials and new product offerings for YourTotalHealth.com launch. Managed client-sponsored interactive experiences including mini-sites, games, and sweepstakes.
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GLAXOSMITHKLINE, 2005 - 2007
WEB PROJECT MANAGER
Oversaw web and print work for 1on1health. Partnered with cross-functional teams to develop and maintain content across 27 health conditions.
WHat I’m an expert at
ENTERPRISE AI TRANSFORMATION
I build practical AI programs that help teams work smarter. This includes creating governance frameworks, training programs, and selecting tools that deliver real productivity gains. At Asana, I helped the marketing org adopt AI in ways that enhance their work.
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DIGITAL MATURITY & STRATEGIC PLANNING
I create frameworks that help teams grow both their skills and their technology systems in parallel. My approach assesses current capabilities (both people and platforms), identifies gaps, and prioritizes investments that advance both simultaneously. This dual focus moves teams from basic digital practices to advanced ones through clear milestones and measurable progress in team competencies and system performance.
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DIGITAL TECHNOLOGY OPTIMIZATION
I connect disparate systems into unified platforms that work better together. This includes optimizing for modern search (how AI tools find and recommend content) and transforming static experiences into personalized ones.
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LEADERSHIP & TEAM BUILDING
I build and scale cross-functional teams that deliver results. My teams consistently rate me highly on leadership surveys. I focus on helping people develop new skills and advance their careers while driving business outcomes.
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BUSINESS IMPACT
Track record of delivering pipeline, scaling operations efficiently, and implementing governance that enables growth. I measure success by both business metrics and team development.
EDUCATION
LA SALLE UNIVERSITY
B.S. Integrated Science, Business, and Technology Minor, Business Administration