I see where marketing is going, then I build the team to get there.
Marketing leader. Future-minded. Strategic operator. Leading digital, AI, and brand transformations across B2B and B2C.
About me
I'm a marketing leader with 20+ years of range — agency, enterprise, and SaaS; B2B and B2C. I came up through program management, strategy, and ops before moving into digital. That operator wiring is why I can sit between marketing, sales, and product and actually translate.
At Asana, I lead a global team across digital strategy, lifecycle, web, and SEO; the channels that generate a significant share of recurring revenue. Before that, six years at Salesforce, where I grew the digital strategy function from program management to senior director and ultimately led a team that influenced hundreds of millions in annual pipeline.
What I've learned: the best marketing teams aren't the biggest ones. I find the lever before the hire; AI, automation, skill building, systems that compound. When tools amplify instead of complicate, when marketing and sales are aligned, when people are growing into their roles, the results follow.
The companies that shaped my approach.
What it's like to work with me.
Shannon Duffy
CMO, Asana
“Dani is the rare leader who seamlessly bridges the gap between high-level digital strategy and relentless execution. If you want someone who can see the future of digital and then build the roadmap to get you there, Dani is the person you want in the room.”
Kristi Lundgren
SVP Industry Product Marketing, Salesforce
“She manages to strike just the right balance of fun with 'get 'er done.' She is gifted at bringing people together, rallying diverse stakeholder opinions into something creative and cohesive.”
Amy Jacobson
Director of Video Production, Eveo
“It's rare to work with people who are the full package. I would offer the highest recommendation to anyone considering her for their team."
Let’s work together.
Hire me
VP or Head of Digital, Growth, Marketing, or Strategic Ops
Fractional engagement
AI and digital transformation — built in production, not slideware
Coaching
For marketers and leaders at inflection points
Speaking opportunities
AI transformation, operator-track leadership, career reinvention
