“Setbacks hide opportunities. I build teams that find them and turn them into wins.”
About me
I'm a marketing leader with two decades of range — agency, enterprise, and SaaS; B2B and B2C. I came up through program management, strategy, and ops before moving into digital, and that operator wiring still shapes how I build.
At Asana, I lead a global team across digital strategy, lifecycle marketing, web engineering, SEO, and localization. These aren't siloed functions reporting up through different chains — I unified them into a single organization with shared accountability for business outcomes. The channels my team owns generate a significant share of recurring revenue. I partner directly with the CMO, CRO, and CPO, because the problems worth solving cross org lines.
Before Asana, six years at Salesforce building the digital strategy function through four progressive roles — scaling teams and systems, working cross-functionally at enterprise scale, and building marketing infrastructure that actually drives pipeline.
How I approach the work:
Marketing fundamentals first. Pipeline, conversion, revenue — the point is always the business outcome. Everything else is in service of that.
Find the lever before the hire. AI, automation, a better process, sharper priorities. Capacity without bloat.
Product partnership as a default. The best marketing lives inside the product. I build the connective tissue; shared data, aligned roadmaps, and unified touch points that makes marketing and product feel like one team to the customer.
Team growth over team size. I'd rather develop the people I have than constantly backfill. Clarity and capability create capacity.
My leadership approach comes from an unexpected place. As a college rugby sophomore, I spent time on the bench. Instead of accepting it, I noticed we needed a kicker — so I stayed after practice, taught myself to kick, earned a starting spot, and eventually tried out for the USA U23 team. That experience taught me something I still apply: setbacks hide opportunitiesm but you have to spot them and be willing to do the work. Whether it's standing up AI governance, rebuilding how a team operates, or forcing real cross-functional alignment, I'm focused on practical change that compounds.
Outside of work, you'll find me on a bike — gravel, mountain, or road — or at our ranch, where my wife runs equine-assisted learning programs for students with unique learning needs.
How I guide my team to operate
Own the outcome.
You own the how — and the result. Bring the logic, challenge the plan, commit once we decide. We're honest about where we land, and we learn from both wins and misses.
Win together.
We share context in real time, not in status meetings. Questions are encouraged. Feedback is immediate. Silos are the enemy.
Move fast.
Speed is a feature. Ship, learn, iterate. Raise blockers early. Waiting is the only wrong move.
Pride in craft.
We build experiences people actually love. Every touchpoint is a chance to earn trust or lose it. Quality matters.
What I can help with
Full-funnel accountability
Marketing that stops at the lead handoff is half a job. I connect top-of-funnel activity to actual revenue and retention — and hold the whole chain accountable.
More from the team you already have
Better tools, clearer priorities, systems that don't fight the people using them. Capacity without headcount inflation.
The shift in how people discover products
Search is fragmenting. AI has reshaped how buyers find and evaluate. I know what's real vs. noise.
Product and marketing alignment
The best marketing feels like part of the product. I build the infrastructure — shared data, aligned roadmaps, unified incentives — that makes that real.