“Setbacks hide opportunities. I build teams that find them and turn them into wins.”
About me
I'm a marketing leader with two decades of experience building digital organizations that drive pipeline and revenue.
At Asana, I lead a global team responsible for digital strategy, lifecycle marketing, web engineering, SEO, and localization. These aren't siloed functions reporting up through different chains, I unified them into a single organization with shared accountability for business outcomes. The channels my team owns generate a significant share of the company's recurring revenue. I partner directly with the CMO, CRO, and CPO, because the problems worth solving cross org lines. Before Asana, I spent six years at Salesforce building the digital strategy function through four progressive roles. I learned how to scale teams and systems, how to work cross-functionally at enterprise scale, and how to build marketing infrastructure that drives measurable pipeline.
How I approach the work:
Marketing fundamentals first. I care about pipeline, conversion, and revenue. The goal is always business outcomes—everything else is in service of that.
Technology before headcount. I look for the lever before I look for the hire. Sometimes that's AI, sometimes it's automation, sometimes it's just a better process. The goal is capacity without bloat.
Product partnership as a default. The best marketing lives inside the product. I build the connective tissue—shared data, aligned roadmaps, unified touchpoints—that makes marketing and product feel like one team to the customer.
Team growth over team size. I'd rather invest in developing the people I have than constantly backfilling. Clarity and capability create capacity.
My leadership approach comes from an unexpected place. As a college rugby sophomore, I spent time on the bench. Instead of accepting it, I noticed we needed a kicker. So I stayed after practice, taught myself to kick, earned a starting spot, and eventually tried out for USA U23 Team. That experience taught me something I still apply: challenges hide opportunities—but you have to spot them and be willing to do the hard work. I bring that mindset to every organization I lead. Whether it's standing up AI governance, transforming how teams operate, or building cross-functional alignment that actually works, I focus on practical change that helps teams work smarter.
Outside of work, you'll find me cycling, coaching, or at our ranch where my wife runs equine-assisted learning programs for students who have unique learning needs.
How I guide my team to operate
Own the outcome.
You own the how—and the result. Bring the logic, challenge the plan, commit once we decide. We're honest about where we land and learn from both wins and misses.
Win together
We share context in real time, not in status meetings. Questions are encouraged. Feedback is immediate. Silos are the enemy.
Move fast.
Speed is a feature. Ship, learn, iterate. Raise blockers early. Waiting is the only wrong move.
Pride in craft.
We build experiences people actually love. Every touchpoint s a chance to earn trust or lose it. Quality matters.
What I can help with
Full-funnel accountability
Marketing that stops at the lead handoff is half a job. I think a lot about how to connect top-of-funnel activity to actual revenue and retention.
Getting more from existing teams
How do you increase capacity without increasing headcount? Better tools, clearer priorities, and systems that don't fight the people using them.
The shift in how people discover products
Search is fragmenting. I'm paying attention to how AI tools recommend products and what that means for organic and paid strategy.
Product and marketing alignment
The best marketing feels like part of the product. I'm interested in the infrastructure and incentives that make that possible.