Experience

ASANA, 2023 - Present
VP, Digital

Lead global digital operations spanning search, website, email, engineering, and digital strategy, driving $40M+ in ARR from digital channels. Partner cross-functionally with Sales, Product, Engineering, and Support to optimize pipeline growth and efficiency.

AI-powered discovery and personalization: Increased AI search referral traffic by 4x and trial signups by 7.5x through optimizing for AI-powered search engines and advanced search strategy. Led transformation from static to dynamic personalized web and email experiences delivering measurable conversion improvements.

Experimentation and conversion optimization: Established continuous testing program (A/B, multi-variant, personalization) delivering 200+ experiments and an incremental $7.5M ARR through data-driven optimization.

AI transformation leadership: Established Marketing AI Center of Excellence with governance frameworks for policy, adoption, and change management. Launched 15+ AI agents serving 100+ marketing professionals. Program became blueprint for company-wide AI deployment.

Team leadership: Owned planning, budgeting, and performance management for global digital organization. Optimized team structure and processes to deliver 25% more roadmap projects with no additional headcount.

Other roles held during tenure include Head of Web Marketing.

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Salesforce, 2017 - 2023
Sr. Director, Digital Strategy

Built and scaled digital strategy function through four progressive leadership roles, growing from Sr. Program Manager to Sr. Director. Led team driving $800M+ in marketing-influenced pipeline annually. Partnered across Sales, Product Marketing, and Revenue Operations to align digital strategy with business outcomes.

Large-scale platform transformation: Led company-wide migration from Adobe Experience Manager to WordPress VIP, transforming digital infrastructure for improved flexibility, personalization, and performance across global product portfolio while maintaining business continuity.

Conversion optimization: Delivered pipeline impact through continuous testing, data-driven optimization, and connecting digital engagement to revenue outcomes across the funnel.

Enterprise alignment: Represented digital strategy in executive planning forums. Led coordination across regional teams and global stakeholders to ensure unified execution and resource alignment.

Leadership and scale: Scaled digital strategy function through four progressive leadership roles. Built cross-functional partnerships with Sales, Product Marketing, and Revenue teams ensuring coordinated product launches and strategy alignment.

Other roles held during tenure include Director, Digital Strategy, Sr. Manager, Digital Strategy, and Sr. Program Manager.

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DigitasLBi, 2015 - 2017
Associate Director, Project Management

Led 30+ person global team executing complex automotive website migrations onto Adobe Experience Manager. Coordinated resources across design, development, quality assurance, and content teams to deliver large-scale platform transformation.

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Pandora, 2014 - 2015
Sr. Digital Producer

Directed design, engineering, audio, and video teams creating custom-sponsored stations for Pandora listeners. Partnered with product organization to define requirements enhancing listener experiences.

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Comrade, 2013 - 2014
Sr. Project Manager

Managed delivery of large-scale, feature-rich projects centered on user experience overhauls for financial services and healthcare clients.

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Thismoment, 2011 - 2013
Strategic Project Manager

Supervised project management, creative, and engineering teams delivering programs across diverse industries.

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Eveo, 2008 - 2011
Director, Strategic Planning

Partnered with CEO and Senior Leadership Team to identify, prioritize, and manage new business opportunities.

Other roles held during tenure: Sr. Project Planning Specialist and Sr. Project Manager.

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iVillage, 2007 - 2008
Sales Marketing Producer

Developed sales materials and new product offerings for YourTotalHealth.com launch. Managed client-sponsored interactive experiences including mini-sites, games, and sweepstakes.

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GlaxoSmithKline, 2005 - 2007
Web Project Manager

Oversaw web and print work for 1on1health. Partnered with cross-functional teams to develop and maintain content across 27 health conditions.