I’m a leader who sees it coming and builds what gets you there.
About me
Each time I've joined a new organization, they've always been at an inflection point of some sort. A new technology. A team without a center. This is not a coincidence. This is what I'm designed for.
I'm a marketing leader with a futurist's instinct and an operator's discipline. I see the future of marketing before it becomes the industry standard. I was building for AEO and AI-attributed search before the frameworks existed. I built one of B2B SaaS's most advanced AI marketing capabilities from scratch, and led digital transformation at two of enterprise software's best known brands. Because I came up through the PMO, I don't just create the vision - I build the architecture to execute it.
Over the last 20 years, I've focused on making big, complex organizations move faster, smarter, and more cohesively - in B2B and B2C, in SaaS and enterprise software, pharma, media, and automotive - not by adding headcount, but with systems, talent development, and focus on what's most important.
People who've worked with me would say I'm the rare leader who bridges high-level strategy and persistent execution, creative and structured, visionary and operational, the full package. I'd put it more simply: I make complex simple, and I make simple happen.
That's what I'm bringing to whatever's next.
Outside of work, you'll find me on a bike - gravel, mountain, or road or supporting my wife who runs equine-assisted learning programs for students who learn differently.
How I approach the work
Marketing fundamentals first.
I care about pipeline, conversion, and revenue. The goal is always business outcomes - everything else is in service of that.
Technology before headcount.
I look for the lever before I look for the hire. Sometimes that's AI, sometimes it's automation, sometimes it's just a better process. The goal is capacity without bloat.
Product partnership as a default.
The best marketing lives inside the product. I build the connective tissue - shared data, aligned roadmaps, unified touchpoints - that makes marketing and product feel like one team to the customer.
Team growth over team size.
I'd rather invest in developing the people I have than constantly backfilling. Clarity and capability create capacity.
Leadership philosophy
My leadership approach comes from an unexpected place. As a college rugby sophomore, I spent time on the bench. Instead of accepting it, I noticed we needed a kicker - so I stayed after practice, taught myself to kick, earned a starting spot, and eventually tried out for the USA U23 Team.
That experience taught me something I still apply every day: setbacks hide opportunities, but you have to spot them and be willing to do the hard work. Whether it's standing up AI governance, transforming how teams operate, or building cross-functional alignment that actually works - I focus on practical change that helps teams work smarter.
How I guide my team to operate
Own the outcome.
You own the how—and the result. Bring the logic, challenge the plan, commit once we decide. We're honest about where we land and learn from both wins and misses.
Win together.
We share context in real time, not in status meetings. Questions are encouraged. Feedback is immediate. Silos are the enemy.
Move fast.
Speed is a feature. Ship, learn, iterate. Raise blockers early. Waiting is the only wrong move.
Pride in craft.
We build experiences people actually love. Every touchpoint s a chance to earn trust or lose it. Quality matters.
What I can help with
Full-funnel accountability
Marketing that stops at the lead handoff is half a job. I think a lot about how to connect top-of-funnel activity to actual revenue and retention.
Getting more from existing teams
How do you increase capacity without increasing headcount? Better tools, clearer priorities, and systems that don't fight the people using them.
The shift in how people discover products
Search is fragmenting. I'm paying close attention to how AI tools recommend products and what that means for organic and paid strategy.
Product and marketing alignment
The best marketing feels like part of the product. I'm interested in the infrastructure and incentives that make that possible.