Experienced transformation leader
About me
For 20 years, I’ve transformed how companies operate—bringing structure where there's complexity, connecting teams that work in silos, and building the systems that turn strategy into results. As VP of Digital at Asana, I lead a global team responsible for driving growth and product adoption. I partner across sales, product, engineering, and support to ensure teams deliver with clarity and focus.
Where I honed my craft
I’ve had the opportunity to learn from and grow with some amazing companies.
What my peers are saying
Kristi L.
“It took me a nanosecond to agree to write Dani an endorsement - which is only slightly shorter than the time it took for me to be impressed by Dani. Since getting to know her - it's clear Dani is one of those people whose picture will hang in the work hall of fame. She manages to strike just the right balance of fun with "get 'er done," which makes partnering with her even on tough and time-sensitive projects a pleasure. She is gifted at bringing people together - rallying diverse stakeholder opinions into something creative and cohesive.”
Jordan L.
"Dani is without a doubt, the best boss I've ever had the pleasure to work with. She is an incredible mentor and advocate who always championed my career at Salesforce. She's also the exact right mix of hands-on when I needed support with a tricky project issue/escalation, but allowed me the space I needed to own my own process and projects. She's absolutely phenomenal."
Lauren E.
“Dani is easy to do business with and is able to adapt and pivot in our fast paced environment. She's always calm and collected, even when things go south or there is an executive fire drill. I've been grateful for what Dani has brought to the team, and I think her leadership and style of Program Management is something that others on the team could learn from."
Amy J.
“I worked with Dani at Eveo where we both rose through the ranks in our areas of interest. By the time I made the move to leave she was reporting to Eveo's CEO and directly involved in critical strategy decisions for the company. Because she is a solid project manager first, Dani was able to take her strategic thinking and build a structure and implementation plan to bring her ideas to fruition. It's rare to work with people who are the full package - so it was a complete delight to work with Dani.”
Adam D.
“Dani is a rare find--not just organized, but also creative and strategic. I've had the good fortune of working with her on a number of projects over the past year, and am impressed not just by her ideas, but her agility in turning them into something useful.”
Let's talk.
I've spent the last decade building and leading digital teams at Salesforce and Asana—and the last two years transforming how enterprise marketing works with AI. I'm always open to conversations about speaking, podcasts, media interviews, and advisory opportunities. If you're working on something interesting—or just want to exchange ideas—I'd love to hear from you.
AI-Powered Marketing
How we achieved 68% daily AI adoption across 100+ marketers—not through mandates, but by building AI agents people actually want to use. From governance frameworks to the cultural shifts that make transformation stick.
Future of Search
Traditional SEO is becoming table stakes. I help teams prepare for discovery and acquisition through ChatGPT, Perplexity, and AI-powered search—where being cited matters more than ranking.
Experimentation Culture
Testing shouldn't require a committee. I've built teams where experimentation is a daily habit, not a quarterly initiative—and where learning velocity becomes a competitive advantage.
Leading through Transformation
Managing a 37-person global team when the tools, tactics, and expectations change every quarter. How to create clarity in ambiguity and prevent burnout when "transformation" never ends.
