Resume

Summary

Each time I've joined a new organization, they've always been at an inflection point of some sort. A new technology. A team without a center. This is not a coincidence. This is what I'm designed for. I'm a marketing leader with a futurist's instinct and an operator's discipline. Over 20 years, I've made big, complex organizations move faster, smarter, and more cohesively - in B2B and B2C, in SaaS and enterprise software, pharma, media, and automotive - not by adding headcount, but with systems, talent development, and focus on what's most important. I make complex simple, and I make simple happen.

Leadership Philosophy

Challenges hide opportunities, but only for those willing to look for them and do the hard work. I build organizations that operate with clarity, move with discipline, and focus relentlessly on follow-through. My role is to set direction, remove obstacles, and create the conditions where talented people do their best work.

Expertise

  • Organizational transformation & change management

  • AI strategy & enterprise adoption

  • Digital & growth marketing

  • Marketing operations

  • Global team leadership

  • Cross-functional executive alignment

  • SEO / AEO / GEO

  • Lifecycle & pipeline marketing

  • Platform modernization & technology strategy

Education

La Salle University

B.S. Integrated Science, Business, and Technology Minor, Business Administration

Operating Principles

  • Own the outcome

  • Move fast

  • Win together

  • Pride in craft

  • Make the complex, simple

  • Improve daily

Experience

ASANA, 2023 - Present
VP, Digital

Reorganized 6 disparate digital teams into one performance-oriented global team with centralized digital strategy‚ and unified processes‚ ownership of outcomes․ Reported to CMO‚ dotted-line partnership to CRO and CPO on revenue and PLG objectives and performance․

AI transformation: Spearheaded founding and led Marketing's AI Center of Excellence‚ as executive sponsor of governance‚ policy‚ adoption‚ operationalization and change management․ Shipped 15+ agents for 100+ marketers‚ building the foundational program for the company's AI strategy․ Drove 50% reduction in admin work and 80% daily active usage in the marketing org

Growth & search: Led set of transitions to AI-first search when search was disrupted‚ pioneered AEO/GEO before there were industry frameworks. Delivered #1 AI visibility score among competition‚ leading to 4․5X AI traffic growth‚ and 7․5x trial signup growth․

Personalization & conversion: Designed a personalized Marketing‚ Sales and Customer Success strategy based on real time visitor identification․ Generated 44% YoY increase in web conversion and measurable increase in booked sales and support meetings.

Organizational Transformation: Restructured organization towards deep functional ownership. Delivered 25% increase in roadmap capacity without adding headcount through process optimization and operating model redesign.

Other roles held during tenure include Head of Web Marketing.

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Salesforce, 2017 - 2023
Sr. Director, Digital Strategy

As Senior Program Manager and in three subsequent promotions to Senior Director‚ built and scaled digital strategy team‚ leading team influencing $800M+ in annual marketing pipeline․ Represented digital strategy in cross-functional executive planning forums․

Enterprise platform transformation: Led global transition of enterprise platform for product portfolio from Adobe Experience Manager to WordPress VIP‚ ensuring content continuity and improved personalization. A/B testing of the new Sales product pages led to a 21% increase in chat engagement‚ 27% increase in form view rate‚ and 21% increase in form conversion rate․

New market entry: Chosen by SVP to architect complete digital strategy for entry into SMB market‚ including founding team and mobile-first acquisition strategy‚ driving 310K organic monthly visits and 6․5K trial signups․

Organizational scale: Built partnerships across Product Marketing‚ Creative‚ and Engineering; drove creation of unified process infrastructure adopted by regional teams worldwide.

Other roles: Director‚ Digital Strategy · Sr․ Manager‚ Digital Strategy · Sr․ Program Manager

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DigitasLBi, 2015 - 2017
Associate Director, Project Management

Led a 30 person cross-functional team across multiple timezones. Built PMO for enterprise automotive account‚ led transition to new platform‚ 1000+ pages‚ 3 languages‚ 8 integrations. Implemented agile methodologies and executive risk reporting frameworks

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Pandora, 2014 - 2015
Sr. Digital Producer

Directed design‚ engineering‚ audio‚ and video teams for custom-sponsored listener experiences. Partnered with product organization to define requirements for listener experience.

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Comrade, 2013 - 2014
Sr. Project Manager

Managed delivery of large-scale, feature-rich projects centered on user experience overhauls for financial services and healthcare clients.

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Thismoment, 2011 - 2013
Strategic Project Manager

Supervised project management, creative, and engineering teams delivering programs across diverse industries.

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Eveo, 2008 - 2011
Director, Strategic Planning

Partnered with CEO and Senior Leadership Team to identify, prioritize, and manage new business opportunities.

Other roles held during tenure: Sr. Project Planning Specialist and Sr. Project Manager.

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iVillage, 2007 - 2008
Sales Marketing Producer

Developed sales materials and new product offerings for YourTotalHealth.com launch. Managed client-sponsored interactive experiences including mini-sites, games, and sweepstakes.

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GlaxoSmithKline, 2005 - 2007
Web Project Manager

Oversaw web and print work for 1on1health. Partnered with cross-functional teams to develop and maintain content across 27 health conditions.